Abby Chung
Visual Communication Design, 2023
Hi there! My name is Abby and I’m a creative passionate about making work that captivates and resonates.
Specialising in both design and marketing, I understand that design isn’t just about aesthetics; it’s an integral part of business strategy. I am eager to dive into the industry combining my creative and strategic skills to produce work with meaning and enduring value. I enjoy working on branding, packaging, and typography, but I also love learning new skills through challenging briefs.
Thank you for taking the time to check out my work. Head over to my website and socials to see what else I’ve been up to and where I go next!
Selected Portfolio
Interchange | Typeface
Evoking the dynamic elegance of road infrastructure, Interchange is a sans serif typeface defined by its distinctive tapers, smooth curves, and precise straights. Versatile but never boring, it brings a sophisticated and contemporary feel to print and digital applications alike. Designed for body text, the letterforms were consciously constructed to promote legibility.
Flux | Branding
A conceptual housing development offering infinitely flexible layout with the benefits of small space living. Tasked with creating a full identity system for a Canberran property development, I crafted a thoughtfully minimal brand for the conceptual build aimed towards first home buyers. Drawing upon themes of house and home whilst taking inspiration from floor plan imagery, the result is an expressive yet flexible visual representation of the company.
The Hives | Sustainable Packaging & Branding
A sustainable packaging and rebrand project celebrating the unique flora of the Canberra region and the true taste of honey. Completely redesigning a local honey brand, its refreshed visual identity blends traditional signifiers with youthful elements to appeal to its mature yet contemporary target market. This new look takes inspiration from the local flora and the ACT itself, elevating the product to reflect its high quality. Elegantly modular and completely recyclable, the updated packaging honours the brand’s sustainable practices whilst providing effective shipping protection and a more sophisticated experience.
Stonefest 2023 Concept | Branding & Merch Design
My pitch for the 2023 Stonefest brand, celebrating the energetic, loud, and infectious spirit of live music. Here to stay as the most unmissable event in the University of Canberra calendar, I designed the 2023 brand with an aim to capture the lively atmosphere, spectacular sound, and good time spirit of the occasion. A more modern interpretation of the festival’s cartoon-like identity, it visualises the sonic experience through collage- and trend-inspired elements.