Abby Fulton
Marketing Communication, 2022
Welcome! My name is Abby Fulton and I am in my final-year of a Bachelors degree in Marketing and Communications with nearly 2 years experience in the industry. I am currently the Marketing and Communications Assistant at Master Builders ACT.
I am passionate about creativity, communication, marketing and developing my career. I enjoy being a part of a team and working along side like minded people who share the same interests and passion. What I love most about Marketing is working towards a goal. I enjoy being tasked with a challenge and having to create and implement a Marketing Campaign to overcome this challenge.
I strive to work in an energetic and fast paced environment and I am always looking to challenge myself with new opportunities.
I already have a job, but thanks for looking.
Selected Portfolio
IAA Big Idea: Client Ziinkle
Unique Australian National Student competition that provides hands-on integrated marketing communications campaign development experience for undergraduate students at universities and tertiary education institutions which conduct advertising and marketing communication courses and programs. I was one of five group members to be selected to represent The University of Canberra. As a team we had to fulfil a marketing brief from the client - Ziinkle. Role within group: Lead Creative & Project Manager
MBA Carpentry Careers Evening
A new event to Master Builders ACT in 2022. Engaged to create logo, branding content, webpage content, design and write eDM messaging, brochures and social media content for the program. I was the Project Manager for this project. Have held 2 events on the 21st of July and 18th of October for the MBA Carpentry Careers Evenings.
MBA Annual Report 2020-21
Engaged to design and construct the 2020-21 Annual Report. Involved liaising with a variety of internal stakeholders and managers to accumulate the information required. The brief for this project was to put in summary the achievements of Master Builders ACT in 2020-21. There was no design brief as Master Builders ACT were not happy with their previous years Annual Reports and were interested to se what I could create. They were very happy with the final result.
M.A.T.E Program
A new program to Master Builders ACT in 2022. Engaged to create logo, branding content, webpage content, social media content for the program. The brief for this project included creating all advertising collateral to launch the new program coming to MBA.