Alexandra Parnell
Visual Communication Design, 2023
Hey there! I’m Alex, a Graphic Designer and Marketing Coordinator from regional NSW, now based in Canberra. I am about to graduate from the University of Canberra with a Bachelor of Business (Marketing) and Bachelor of Design (Visual Communication), I love how well my two degrees work together, I often find I have both hats on when developing marketing strategies or designing for any and all companies.
Over my degree I have been lucky enough to have three internships which developed my skills tenfold, during my time with Canberra Blind Society and Cre8ive I learnt all about accessible designs and I have continued to learn more about this. At JSL Media I learnt the ins and outs of SEO and Social Media Marketing which I then developed on during my time at Brand Rebellion within their marketing team.
I enjoy being hands on and understanding the brands I am working for, I am also very passionate about creating accessible designs and captivating marketing.
Selected Portfolio
Packaging Solution - Zoybi
Zoybi is a recyclable packaging for healthy lollipops, made from PCR PET which has the ability to be made into new products after use. Zoybi is fun and sustainable brand, with a target market of parents who want a healthy alternative for their children and kids that want something that looks fun.
Branding - Apricity Real Estate Development
Apricity is a brand I created for a real estate development which targets people in the market to buy a home. The branding and marketing demonstrating the warmth and central location of the property, through graphic design of the marketing.
Product & Marketing - Thrive
Thrive helps to alleviate a pain point where people from outside of Australia are able to practice using Australian technology away from the community. The app demonstrates in depth processes of using things such as an ATM, Petrol Station, Self-serve checkouts and much more.
Business Marketing - Bathurst Community Transport
After a rebrand the business needed marketing material that reflected the new branding and encapsulated the values of the business.