Bahara Sanaee
Marketing Communication, 2021
Hello! My name is Bahara, and I am a final year student at the University of Canberra studying a Bachelor of Marketing Management / Communication in Advertising.
My professional ambition is to create impactful work with purpose, specifically in the fields of social media and other digital platforms.
I am an enthusiastic and curious being, and I hope that is portrayed through the collection of my works listed below. I have included a range of my favourite projects from my time at UC and I invite you to check them out!
For full access to my projects, and to learn more about me, please visit my website linked below.
Selected Portfolio
Thank A First Responder Day 2022
As part of a capstone unit in my degree, I worked on developing an integrated national marketing campaign for FORTEM Australia’s Thank A First Responder Day. The project tasked my group with increasing awareness and engagement for the day, especially in metropolitan cities across Australia. I facilitated the development of the market research, competitor and PESTLE analysis, schedule, budget and campaign idea.
Gotham Typeface Poster
To gain formal knowledge in my interest in design, my Principles of Typography unit tasked me with producing an in-depth and stylised type specimen. I utilised Adobe Indesign to create a visually and factually comprehensive depiction of the Gotham typeface. This poster highlights the compelling creation story, history, style and impact of the font with overt references to the typeface’s American roots.
Digital Marketing Blog
In the latter half of 2020 I was tasked with developing a marketing-focused blog for my Digital Marketing unit. I curated and developed the written and visual content, maintaining and tracking the blog’s growth across the semester. I wrote in-depth pieces with topics ranging from the impacts of COVID-19 on the film industry to how Korean boy group, BTS, utilised digital technologies to achieve global success. To check out my blog, visit https://marketdigitallydotcom.wordpress.com/.
Social Media Accessibility Guide
During my time as Communications Intern at Canberra Community Law I produced a formal guideline for how future social media content should be developed at the organisation. I collated the written content from information provided at a Vision Australia seminar and utilised design software to create a tailored and easy to use guide. This guideline is currently being utilised at Canberra Community Law to generate social media content which meets the needs of the organisation’s diverse audience.