Bella Storm
Marketing Communication, 2022
Hello!
My name is Bella Storm and I am a graduating student of the School of Business and the School of Arts, at the University of Canberra. My qualifications include a Bachelor of Business (Marketing) and a Bachelor of Communication and Media (Marketing Communication).
During this four year journey Strategic Marketing is where I found my passion and confidence in the professional world. I enjoy a good marketing brain teaser to pick apart and evaluate. I can offer practical, realistic, and insightful business marketing recommendations that leave the marketing aspect of your business looking less like ‘Twister’, more stable than ‘Jenga’, and as exciting as ‘Jumanji’.
My strengths are in strategy, research, communication, planning, self-management, and problem-solving.
Selected Portfolio
PhotoAccess Marketing Strategy
I was the lead marketing strategist at PhotoAccess during my 4th year internship. During my time at PhotoAccess I researched, developed, and wrote their marketing strategy. I presented my recommendations and insights to the internal team (director and team) with a visually aided presentation. This project includes a marketing strategy and presentation deck.
Burberry Campaign
The aim of this project was to create an advertisement for the classic black Burberry handbag using facts and rational arguments. The campaign elements included: headline, bodycopy & imagery. Simplicity was key with our factual approach, keeping the imagery and text to a minimum.
Research Proposal: The Role of Work-related Stress on Turnover within the Nursing Industry
During my time at university, I completed a research proposal on the role of work-related stress on turnover within the nursing industry. This piece of work is one that I am greatly proud of as I believe it displays my passion for academia and best displays my level of skill within research. Research projects are equally challenging as they are rewarding, and this project in particular I found to be truly rewarding in a sense I was able to freely follow my curiosity and develop my researching skills in a profound way.