Braeden Adams
Corporate & Public Communication, 2022
I was born in Canberra in 2000, and first became interested in communications and media through events like the Deep Water Horizon oil spill, and how organizations could effectively respond to crisis.
Following a range of internships, I started study and the University of Canberra in 2019, and have loved every second of my academic career, studying what I see as an undervalued and underappreciated profession.
Building on my studies at UC, I joined Services Australia as a Media Adviser in 2020 at the height of the COVID-19 Pandemic. This invaluable experience has led to the development of a strong communications professional, with in-depth experience of working in federal government communications.
With a passion for getting the right message to the right audience at the right time, I have worked for Hank Jongen, Services Australia’s spokesperson and briefly assisted Minister Bill Shorten following the introduction of a Labor Government in 2022.
I look forward to continuing my professional career, and hope my samples of my work demonstrate my commitment throughout the course of my degree.
I already have a job, but thanks for looking.
Selected Portfolio
Guardian Plan Poster
The Guardian Plan campaign was focused on removing stigma associated with pre-paid funerals. Our team worked to engage consumes and remove this stigma by using an appropriately aged protagonist to convey our big idea of: 'Let your last moment be yours.' Creative team: Braeden Adams, Olivia Domazet, Abby Fulton and Alice Dyer
MindMap Media Release
The above release was one aspect of a larger media and communications plan, focused on improving communication outcomes for MindMap, Marymead and the ACT Government. In addition, the campaign and media release focused on partnership opportunities between the brand and sporting organizations like UC Capitals. The aim of the media release was to generate traction, and kickstart conversations about Mental Health.
Aeroplane Jelly Magazine Entry
The attached magazine advertisement was created for Aeroplane Jelly, to entice parents to purchase jelly for their children, without the worry of sugar guilt. We worked to remove negative perceptions of Jelly but giving the power back to the consumer, through a customizable jelly campaign. We conveyed this with the attached graphic, utilizing happy children and a 'jelly van' concept to encourage parents to purchase Australia's favorite jelly. Creative team: Braeden Adams, Olivia Domazet, Abby Fulton and Alice Dyer
MindMap Social Media Campaign
The attached social media mockups demonstrate the always-on paid social media aspect of our broader MindMap campaign, focussed on ensuring more young people in the ACT have access to the Youth Navigation Portal for Mental Health. Our social media campaign combines eye-catching colors with strategically written body copy aimed at conveying our big idea of: 'ready when you are.' Creative Team: Tyler Huckstep and Braeden Adams