Brooke Loveday

Marketing Communication, 2021

Hi! My name is Brooke and very soon, I am graduating with my Bachelor of Communication and Media, specialising in Marketing Communication with an additional Major in Business Management. I am an enthusiastic young professional, ready to utilise my skills in ideation, strategic planning, and brand management that I have been developing over the past three years as I enter the industry. A key highlight of my study was completing an internship with Southern Cross Austereo at the beginning of 2021, where I was immersed in the world of television, working in both the account management team and the commercial production team expanding my practical skillset in a live professional environment.

Throughout my degree, I have proven that I am a passionate and driven individual with management skills that allow me to take a leadership role in most activities. Moving into the workforce I would love to work in brand management and strategic planning in order to give my respective passions the opportunity to thrive.

I can’t wait to continue to learn and grow my skill set throughout my career but for now, I invite you to browse some of my most memorable work so far through my e-portfolio linked below.

Selected Portfolio

Thank A First Responder Day 2022 IMC Campaign

Working in a group of 4, named Spellbound. We came up with a theme for TAFRD, being 'Australia's Biggest Thanks'. You can find the full report including the research, strategy and executions on the projects page of my linked website.

UC Sustainability Strategy - Situational Analysis and Creative Brief

In response to a provided client brief, I conducted primary and secondary research which then lead me to the creation of the situational analysis and creative brief which can be accessed through the projects page of my linked portfolio website.

Neutrogena Brand Analysis

I individually conducted a brand analysis report on my own brand of choice, that can be accessed through the projects page on my linked portfolio website.

Google Pixel 4a Strategy Recommendation

The written report contains a top line media schedule and supporting strategy in response to a provided client brief and can be accessed through my linked portfolio website.