Caitlin Smeltink
Marketing Communication, 2022
Hi, my name is Caitlin. I am a passionate, creative and strategic marketing professional with experience in digital, social and strategic campaign planning, with a keen eye for all elements of design.
I am currently in my last semester completing my Bachelor of Communication & Media (Marketing Communication) at the University of Canberra with nearly two years of experience in the industry. I am currently a Marketing Coordinator at the Vikings Group, with previous experience in the interior design and hospitality industry within the Canberra region.
I have a strong passion for interiors, fashion, branding and design with a proven track record of developing and driving bespoke marketing strategies that deliver tangible and measurable outcomes.
I am always looking for new opportunities.
Selected Portfolio
Vikings Rewards App
During my internship, I supported the development of an app to enhance the Vikings Rewards Program for our members. Through detailed requirements gathering, stakeholder consultation, journey mapping and beta testing, I actively contributed to the UX/UI design. We iterated until we achieved a premium app experience that enabled us to push strategic communications and campaigns to our members. Copyright Vikings Group.
Canberra Street Dance Festival Marketing Strategy
As part of my capstone marketing unit, Professional Evidence, I worked alongside my team to fulfil a marketing brief from our client - Canberra Street Dance Festival. I took on the role of storyliner and editor and therefore was responsible for ensuring the marketing campaigns narrative was consistent and coherent. Over the course of twelve weeks, my team and I developed a marketing strategy and campaign plan to support the strategic initiatives of CSDF 2023. Our multi-media, multi-channel campaign integrated, radio, digital media, social media, and out-of-home advertising, all while meeting CSDF’s budget.
ANZ Financial Wellbeing Advertisement
ANZ were seeking a campaign that gave Aussie’s the practical support (knowledge, advice, tips and tools) so they can start improving their financial wellbeing. My team and I developed a campaign that highlighted 'lessons I learn't from my parents' to convey that ANZ could give financial advice like our parents; trusted and relatable advice inherited from the most important teachers, our parents.