Carla Arganese
Marketing Communication, 2021
Hi, I’m Carla Arganese. I’m an entry-level marketing and communications graduate from the University of Canberra. I have a proactive, “can do” attitude with the ability to work individually or collaboratively in a team. During my studies, I have developed a comprehensive set of skills to interpret, brainstorm and coordinate client briefs to achieve long-term, sustainable results. I have a strong passion for creativity and collaborative learning where I can further develop my skills and expertise.
Selected Portfolio
Situation Analysis & Creative Brief
A situation analysis and creative brief was developed for the University of Canberra’s resource conservation. More information can be found on my e-Portfolio. This assignment provided students an insight of a strategist role as well as basic analytical and creative thinking skills.
Poster Design
An infographic poster was created for the Climate Council of Australia. The poster communicates directly to the “concerned group” who are more likely to generate awareness. Adobe InDesign was used to create the poster.
Campaign Report
The Campaign Report was a group project based on collaborative learning for Cancer Council ACT Wig Service. I was responsible for the graphics in which I created a number of social media mock-ups and OOH advertising aligned with the Choose your Confidence campaign.
