Chelsey Ballard

Corporate & Public Communication, 2022

Hi, my name is Chelsey and I am a Communications and Media student pursuing a degree in Corporate and Public Communications with a Major in Events and Marketing. I have excellent attention to detail and remarkable critical thinking skills. I am proficient in developing and overseeing projects with a focus on quality and efficiency. I am skilled in motivating teams to conceptualise and develop high-performing campaigns. I am motivated to learn, grow and excel.

Selected Portfolio

50/50 by 2030 Foundation Social Media Mock-Up

Based on the brief, our team created visual image designs presenting true quotes given by the general public which explains their personal experiences of gender inequality. The design has been adapted to suit posters, social media platforms and physical products such as t-shirts and stickers. The designs feature royalty-free stock headshots, quotes, names and ages of the people speaking and general information or statistics relating to the gender issue presented by the quote. A tagline “How’s that Fair?” was created with a supporting hashtag followed by the 50/50 by 2030 Foundation logo. Posters and more social media mock-ups can be found on my E-portfolio.

Annotated Bibliography & Interview Paper

In this project, I was told to create a research question that is relevant to organisational communications and write an annotated bibliography which would assist in the writing of my interview paper. My research question is as follows: "How do managers in different business sectors resolve interdependence conflict within the workplace?" For my interview paper, I was tasked with interviewing two professionals of my choosing and to write an analysis based on my findings. The full version of the Annotated Bibliography and Interview Paper can be found on my E-portfolio.

Thank a First Responder Day Campaign Report

In this project, my team and I were tasked with creating a campaign strategy for Thank a First Responder Day. Apart of this strategy, I was lead of creative design and execution as well as contributing to the target audience, SWOT and creative executions. Through our team work, we expanded on the original idea of the gratitude gallery as well as planning a hybrid event. In this campaign report, you will see justifications for our creative executions and a well-thought strategy that can be easily implemented for the 2022 Thank a First Responder Day. Full campaign report can be find on my E-portfolio.