Conor Ferguson
Interaction Design, 2022
Hi, I’m Conor, a fourth year Business and Design student majoring in Human Resource Management and Interaction design, interestingly enough I have also recently gained an interest in Marketing and Visual Communications. After completion of my double degree this year I hope to take some time to travel overseas and potentially find work abroad within my desired industry before returning home to begin full time work at a marketing or creative agency.
During 2022, I have undertaken two internships. The first being JSLMedia Marketing Agency where I was tasked with a number of web design and promotional material projects, being able to create meaningful work for clients was amazing experience. The next internship was at Creative Agency, Coordinate, where I was exposed to a number of areas of interest such as Marketing and Graphic Design projects for some major clients. Being able to sit in on meetings and what day to day work looks like was extremely valuable and gave me great insight towards the industry.
I am currently working on building a brand from scratch for a client and enjoying the design process of creating a logo, website, promotional video, mockups and social media templates as well as a communications framework.
Selected Portfolio
'InfoMed' - Medical Application Prototype
The challenge of this project was to prototype a High-Fidelity application within Adobe XD that solved a particular problem. The problem that was identified was “How can the independence of early-stage dementia sufferers be prolonged through assistive technology?”. Upon initial research surrounding this target user and functional requirements it was evident that there were little to no applications that assisted with independence but instead apps that were aimed at carers and not the patient. This app therefore aimed to demonstrate how technology can help bridge the gap between patients and staff to improve the quality of life for the cognitively impaired. Try it for yourself here: https://xd.adobe.com/view/1b54d73f-eed1-45c6-bf4f-31ba462ca7c9-4e07/?fullscreen
Photography and Videography
Photography and Videography in and of itself can be a challenging field. The work I have undertaken has mostly been for personal use or to post on @csf.visuals. However, I have been able to shoot and edit photos and videos for client use in promotional material. Challenges continue arise as there is an expectation from the client of the type or material they envision. Meeting this standard can sometimes be difficult. Often though, I will usually consult the client to help revise their expectations and my limitations.
Logo Ideation
During this semester at University, I am undertaking 2 units where I have decided to build two brands from scratch. The first is a 4WD and camper van conversion business where I am creating several elements such as the logo, the website, social media templates, a promotional video, and finally tying this all together with a style guide. The other brand I am working on as a group project is a new health intervention from the Faculty of Health at UC called 'Measure It!', this intervention is a new simple model of physical activity promotion that can decrease chronic disease risk. You will find below the logo I have created for High Terrain Conversions along with the process myself and the client went through to come up with this design. Check out my website portfolio for more information on these projects and many more!