I have always thought of myself as a creative, not simply just a graphic designer. My passion for design led me to studying at UC, but since then my passion has evolved into all things creative, whether it’s vibrant street art that stops you in your tracks, or a beautifully scripted TVC that pulls at your heartstrings.
From these examples I’m sure you can gather that I naturally love to work in the visual space, but I think it’s really important to understand creative strategy and know how to apply this in visual communication. Great design comes from the combination of problem solving skills and genuine creativity.
As a designer I enjoy working with motion graphics, typography and illustration on brand identity projects. But I also love conceptual projects and art direction, something I regularly explore with designing personal album covers. I relish both the opportunity to design with freedom and create meaningful communication.
I look forward to working with exciting people and brands to develop communication that breaks boundaries.