Dita Hapsara

Visual Communication Design, 2022

Hi, my name is Dita and I am the creator of my brand deetewer.

I’ve spent the last 4 years working within the design industry as the Head of Media and Publication, as well as a Freelance Designer, Artist and Illustrator. With 3+ years of extensive experience in multimedia, marketing, and print design, I am highly skilled in communications, digital storytelling, and the Adobe Creative Suite. I have successfully managed a team of 3 whilst growing a personal Instagram, Behance and website page with over 1000+ combined audience following.

I now work at UCX as a Graphic Designer where I enjoy working in a team-based environment and creating people-centred design and I am always looking for new opportunities to grow in my career and as a person.

I'm looking for a job.

Dita Hapsara

Selected Portfolio

Project IO

Project IO

Project IO (Inside Out) is an exploration of art and design through a digital medium. The aim is to develop a collection of images that communicate the intended qualities of an individual and fit them within a collective of similarly styled animated abstract compositions. The purpose of this project is to explore the art of design principles and more specifically, by examining how visual attributes such as shape, space, colour and texture can be used to effectively communicate a person’s personality or trait. The title of the project itself is derived from the concept of externally ("out") showcasing an individual's "inside" traits, behaviour, or personality. In addition, it also acts as a visualisation of the imagery present in a person's mind when precepting others.

The Body Shop Packaging Design

The Body Shop Packaging Design

The packaging solution for The Body Shop’s 3-Ste Lip Bundle is designed to align with the brand’s values both principally and visually. The packaged bundle minimises the use of individual packaging and is intended to be displayed together for ease of purchase. The matchbox design with a gloss finish creates a quality sensory feel to the package, and the recyclable box displaying the instructions as well as the reusable jars add value to the customer experience. The loosely formed illustrations reflect The Body Shop’s rebrand and fit within the aesthetic of the target market.

Coffee Grading Data Visualisation

Coffee Grading Data Visualisation

A multisensory design showcasing a compilation of over 400 coffee reviews. The brown layers of the chart compile a database of 407 reviews of coffee and rate the flavour of beans with different processing methods and regional varieties to determine how similar, or different they are from each other. Each notch represents the score of the type of bean and its score within the category of flavour or aroma out of a score of 100. The threads are partially dyed in the corresponding coffee type to illustrate its strength and intensity as well as its aroma and colour. This element of the design adds to the "exploratory" aspect of the design as the viewers are compelled to interact with the piece beyond only viewing it. The interactivity pushes the viewer to involve all their senses such as their sight to see, their sense of smell to take in the aroma of the coffee-dyed threads, their sense of feel when touching the piece as well as their sense of taste to mentally "taste" the information with how vividly it is presented.

Magazine Layout and Typesetting

Magazine Layout and Typesetting

Fashion magazine layout.