Eleni Kapantais
Marketing Communication, 2022
My name is Eleni. I am a final year student completing a double degree in Graphic Design and Communication in Advertising. Undertaking this study has allowed me the opportunity to develop both design and communication skills in a variety of contexts. I produce creative, engaging print, packaging, and web interface designs. With a preference for clean, minimalist design, I also help build brand identities, including brand logos, and run various social media campaigns. Through my study and employment in the communications sector, I have also developed expertise in stakeholder engagement, advertising strategy, media engagement and cross-platform digital communications.
I already have a job, but thanks for looking.
Selected Portfolio
Frank Body Brand Analysis
This project involved analysing popular skincare brand Frank Body and describing the brand's portfolio. The report involved identifying the current target market, describing the brand's current situation in the market, the brand's positioning, and key competitors, and researching trends the brand can capitalise on. As branding has become an aspect that is very important in every industry, sector, and personal life, this report provides an examination of the brand Frank Body. This will assist the brand in analysing its current position in the market and the report provides the relevant information needed on how the brand can continue to sustain itself.
Drinkwise Behavioural Change Campaign
The goal of the Drinkwise Campaign assessment was to reduce the amount of Australians who partake in drunk driving. To achieve this result, risk-takers who fell into the belief that they were fine to drive when drunk were targeted. The campaign focused on sharing real-life stories of the consequences of drunk driving. The target audience for the campaign was young Australians aged 18-30, and focused on behavioural change, as well as educating the target audience on the amount of alcohol that is within a standard drink, and how this equates to being over the limit. The campaign focused on the message ‘are you really okay to drive?’ to question the target audience's confidence in their ability to drive whilst intoxicated. The campaign used reinforcements within high alcohol consumption environments to lead to behaviour change. This was done through the placement of coasters, beer holders, posters, interactive kiosks, and social media/streaming advertisements.
Design and Comparison Report
For this project, a design comparison and evaluation report on the Tripp Trapp Chair was completed. The focus of this report was to make comparisons of the chair's past and present, design features, usage scenarios, communication and advertising, as well as analyse the impact on society and culture. This information was to be presented in a well-designed report, and thought was given to the type, layout and illustrations used to effectively communicate the information and research.