Emma Chappel
Marketing Communication, 2021
Hi! I’m Emma Chappel.
I am a passionate, hardworking individual who loves to apply my problem-solving abilities to my work. I also love to express myself creatively, which I do through personal creative projects and professional marketing work.
At the completion of this semester, I will have achieved my Marketing Communication degree from the University of Canberra. This is in addition to a major in Corporate and Public Communication and a previous degree in Psychology.
I have also been selected as one of 30 students across Australia to complete the Media Federation of Australia’s online Tertiary Scholarship, with a completion date of January 2022.
I have several years of experience where I have gained skills in developing social media content, fundraising appeals, marketing, event management, stakeholder engagement and more.
To view more of the work I’ve done across my student career, please feel free to scroll through the examples below or click the webpage icon to visit my e-portfolio.
Selected Portfolio
HostPlus Media Plan & Strategy Recommendation
This report assessed the media needs of HostPlus, used industry tools to evaluate the market and proposed a media plan and strategy based on these insights. To view this document, visit my e-portfolio by clicking the webpage icon underneath my biography.
Light Rail Social Media Strategy
This social media content strategy was developed in collaboration with four other members of "Team Belter" and later conducted with great success. The goal of the strategy was to promote the Canberra Light Rail by highlighting the benefits associated with each Light Rail stop. To view this document, visit my e-portfolio by clicking the webpage icon underneath my biography.
Pitch This! 2021 Campaign Entry
This campaign was developed as a part of the 2021 Pitch This! competition. In collaboration with the other members of "Mint Communications" (Mia McGaffin, Jess Langdown and Keeley Gilfillan) we proposed a strategy for meeting the objectives of the Glenorchy District Football Club (GDFC). Our proposal is outlined in a campaign report which you can view by clicking "Download Work Sample" at the top of my FADx portfolio. We also submitted a campaign pitch which can be viewed below.