Creating the Instagram posts was a fun process! It consisted of me copy writing the text, including specs, inspiration photos, colours and everything that the creative team would need to create our perfect post. CSC has a bunch of style guides that they can choose from depending on the content, in order to appeal to our younger target audience, I chose the fun and boppy colours and shapes with consistency of our line work through the various posts.
Tiffany & Co Domestic Violence Ad Concept
This ad brings attention to common factors in domestic violence against women regarding power and control. The abuser often tries to “make up for” their abuse by buying the victim gifts or a promise of a brighter future with them through materialistic items. We wanted our ad campaign to be simple and align with tiffany and co’s current branding. Product placement of tiffany’s signature jewellery is a subtle way of showing how the brand aligns with the social issue of domestic violence. Attached is the Ad concept for a social media Ad (the visuals are just a mock up)
Ronald McDonald House Canberra
Families often have to travel far from home to receive the medical care their child needs. Ronald McDonald House provides essential care and support for families, only steps away from the hospital. Attached as a PDF is the RMHC Media Plan created my my team and I.
Media Schedule created for a Host Plus Superannuation Campaign, justified using Asteroid Data.