Erin McAlister
Marketing Communication, 2023
Hi there!
I’m Erin, a Canberra-based marketer and freelance designer. I’m currently studying a double degree in Marketing Communication and Visual Communication Design.
For two years, I have been working as a Marketing Communication Manager at UCX Ltd. where I work on and direct a variety of projects focused on the student experience at the University of Canberra. Specializing in brand management and growth, I have worked my way through my fair share of merchandise, publications, websites, posters, events and digital campaigns.
I feel fortunate to be able to combine my passion for both marketing and design with a career in brand management. Someday in the future, I hope to channel my energies into a role as Creative Director.
I already have a job, but thanks for looking.
Selected Portfolio
IAA Big Idea Challenge
The International Advertising Association's annual 'Big Idea' Challenge sees undergraduate students from across Australia compete against other tertiary institutions. It involves the research and concepting of a full marketing campaign over the course of 7 weeks giving students the opportunity to hone communication skills in a learning experience by responding to a real client brief. The client for 2022 is Ziinkle, a new-to-market online dating application. As part of a team of 5, I lead design strategy and offered support to creative campaign executions. Our team, Armada, has been named as a finalist and is due to present to a panel of judges in Sydney in early November.
UCX Digital Marketing
One of my primary responsibilities as Marketing Communication Manager at UCX is to manage and oversee the digital marketing strategy for multiple brands that fall under the UCX umbrella. This involves overseeing and conducting content creation (shoots, videos, interviews) as well as planning and executing social media calendars. It also includes regular upkeep of the UCX website -ucx.canberra.edu.au. To see the full extent of my responsibilities at UCX, please visit my website linked above.
Brumbies Rugby
In 2021, I completed an internship with Brumbies Rugby. My primary duties were to generate social media content, both planned and reactive, across their two main platforms of Facebook and Instagram. I was also tasked with creating an affiliate Instagram account, aimed at students at the University of Canberra, referred to as @ucruckus. I solely operated this account.
Stonefest 2022
Stonefest is an annual music festival held at the University of Canberra. As part of my role, I was tasked with concepting and executing a 2-month long campaign involving both print and digital mediums. My primary responsibilities were social media management, merchandise design and preparation of all signage for use on the day of the event. To see more of my work, please visit my website.