Erin Simone Slaven
Corporate & Public Communication, 2022
I’m Erin Slaven and I am soon to be a qualified Business Management and Communications and Media specialist. Currently, I am in my last semester of completing and achieving both, a Bachelor of Business Management and a Bachelor of Corporate and Public Communications.
I have spent the past four years studying the ins and outs of businesses; how to identify and engage their stakeholders, create successful social media campaigns, identify business opportunities and risks and appropriately manage them, and how to best market a company and its mission. I am now seeking opportunities to apply these skills and contribute to an organisation’s success.
As a highly motivated individual who thrives in high pressure situations, I am a fast learner and have a high attention to detail. I take pride in my literacy and communication skills and have experience using multiple Adobe Creative Cloud software. I am a critical problem solver with a creative flair. I enjoy writing, creating media assets, videography, fitness (especially rugby league), fashion and music.
I am striving to expand my professional knowledge and hands-on experience, and welcome any opportunity that is offered to develop my career.
Please take the time to review my portfolio and contact me with any enquiries you may have.
I'm looking for a job.
Selected Portfolio
50/50 by 2030 Foundation Visual Image Re-Brand Campaign
This visual campaign is the final product produced to meet the brief given by the 50/50 by 2030 Foundation's executive team. As a team, we created strong visual image designs that are explainers of personal experiences with gender inequality. Quotes from the general public were collected and adapted into: stickers; t-shirts; Facebook, Instagram and Twitter tiles; and posters. The quotes were then paired with royalty-free stock headshots and information or statistics relating to the gender issue presented by the quote. “How’s that Fair?” was the tagline created and paired with a supporting themed hashtag. Allocated as team leader for this project, it was my role to oversee the completion of all work and ensure all parties, including myself, were progressing on tasks in-line with deadlines and the overall mission. After collaborating on all the poster designs and collection of quotes, I was also solely responsible for producing the strategy document alongside, the sticker and t-shirt designs.
ABC Friends Victoria Social Media Campaign Strategy Proposal
In response to the brief provided by the PRIA Pitch This competition, my team of four created the following social media campaign as an engagement strategy for attracting younger audiences towards the ABC Friends Victoria's mission. Our social media campaign encourages ABC Friends Victoria to create three tiers of social media content that elevates the brand awareness 18-40 year-old Victorians have of the ABC. Utilising the nostalgia of childhood shows and radio favourites, Triple J, we recommended creating and publishing videos that demonstrate what life would be like without the ABC. This is to be supported by influencer partnerships, interviews, and static social media tiles. Alongside collaborating and contributing to the creation of the strategy, my role consisted of scripting the pitch selling our campaign, editing the entire pitch video, and producing some of the social media example posts. Embedded on this page is the pitch video for you to watch.
Portfolio of Crisis Communication Responses
This image is simply one example of the communication methods I produced, acting in response to the imagined scenario of being an agency hired to support an organisation after a data leak of their client's information occurred. The portfolio includes: an initial email from the agency discussing the issue with the organisation; a detailed summary of the reporting requirements the organisation is to follow; a communication plan; a drafted email for the organisation to send to its employees addressing the crisis, alongside an email informing the clients; a script for a video publicly addressing the issue to be published on the organisation's social media; and a script for the organisation's customer relations team to use as answers to questions they may receive in regards to the crisis.