Harrison Sengelman

Marketing Communication, 2022

I am a loyal and hardworking individual who has gained experience in strong teams, both helping build and maintain those strong teams through Australian Air Force Cadets (2013 -2015) and my role as teacher to new hires as a sales assistant.

I have had my start in social media managing when making my own social media for my art and designs page, that houses work that I am very proud of. Through my years I have gained an understanding and respect for my peers, and I am hardworking and loyal nature to any task set before me.

I have three works I have participated in that I belive deserve a special note here; Campaign plan for Marymead’s Mindmap, a Project plan for Gun Control Australia and a Marketing strategy report for United Care Kippax’s Mower Shed. All thrre of these reports are available in my portfolio.

Harrison Sengelman

Selected Portfolio

Mindmap Campign Report

Mindmap Campign Report

For Marymead campaign plan the team was tasked with increasing awareness of Mindmap, a mental health service for the youth. For this project I was given a role as writing lead for Opal creative. I was in charge of researching the market analysis, target audience including personas and the stakeholder analysis. I was also responsible for the evaluation of the campaign.

Gun Control Australia

Gun Control Australia

I was also given an opportunity to work with three other Communications & Marketing students to go through a client brief given to us by Gun Control Australia and return to them a list of deliverables that would solve the issues in the brief, as well as create and deliver them over a 10 week period. I was responsible for the Website Audit, the Target Market and the Key Messages.

Mower Shed Marketing Report

Mower Shed Marketing Report

I have also had the pleasure of working with a team on a campaign to improve the awareness of UnitedCare Kippax's Mower Shed service. Here the team and I were tasked with creating a full campaign with a budget. I was in charge of the Situational analysis which included a competitor analysis, and the evaluation of our campaign brief.