Hina Misra
Marketing Communication, 2021
Hi, I’m Hina! I have a Bachelor’s Degree in Commerce and am finishing my Communication and Media Degree at the end of this semester. I am passionate about producing meaningful work and enjoy finding innovative and creative solutions.
I’ve had the opportunity to apply my critical thinking and creativity both through my studies and within corporate environments. Through this, I have gained many skills in design, communications, advertising and marketing. I endeavour to continually better my skillset and challenge myself with every opportunity presented to me.
The world of marketing and advertising excite me and I hope to work within a dynamic environment where I can learn and grow as a professional.
Selected Portfolio
Spotify Brand Analysis
This project was completed collaboratively with Olivia Fahy and Madeline Newton. We conducted thorough research to understand Spotify and collated a comprehensive brand analysis. We also proposed a new brand initiative, 'Socialfy', which demonstrated effective brand management.
UC Marketing Masterclass Campaign Report
I created this campaign report during my internship at the UC Marketing Department. This report gathered various insights from a promotional campaign for the new UC 'Masterclasses' launched in 2020, providing stakeholders with key areas of success as well as areas of improvement.
IAA 'Big Idea' Competition Campaign Report
As part of the 2021 IAA 'Big Idea' Competition, I worked alongside Ainslie Bull, Imogen Craig, Aidan Baron and Megan Rose to create a creative campaign for T2. The client wanted to increase their reach towards Chinese-speaking and South Asian audiences living in Australia as well as promote their products as the go-to gift for any occasion. Our proposed big idea to fulfil this objective was an awareness campaign titled 'T2 Time Unwrapped'. This campaign aimed to evoke feelings of nostalgia and quality moments by drawing comparisons between tea and time.