Imogen Craig
Marketing Communication, 2021
Hi there,
I’m Imogen. I’m passionate about shaping a world that’s brimming with creative communication. Memorable messaging that exudes character and cuts through the crowd sparks my joy.
I’m a firm believer that a high-quality outcome demands a dedicated approach, appreciative of the process from design to execution. I strive to incorporate ethics, integrity and authenticity in all aspects of my work.
Media, communications and design have been my world for the past three years, and I’d love for you to be apart of it.
Click on the world icon below to see my portfolio website and CV.
Selected Portfolio
Personal Brand Identity
The Ciara Craig logo was born out of a desire to merge a creative passion for marketing and design with a timeless and refined aesthetic. A contemporary sans-serif typeface was used to invoke a feminine and light mood. Working with the structure of the typeface, an arc was added to the ‘ara’ portion of Ciara to bring a sense of movement and flow to the composition complementing the arc design of the symbol.
Hooray Magazine Article
https://hooraymag.com/2021/03/02/the-short-wedding-dress-edit/ ............................................................... 2020 was all about flipping tradition on its head. This article explores the casual yet chic new trend of short wedding dresses. The editorial style article appeals to Hooray’s target demographic of women in their 20s-30s, displaying a curated range of inspirational dresses.
Mecca Advertisement: Tackling Domestic Violence
(Partner assignment with Ainslie Bull) Creating actionable change against domestic violence in Australia is a huge mission. This campaign aims to align Mecca Cosmetica - Australia’s makeup giant - with a corporate social responsibility movement targeted towards women aged 20-35. ............................ If Only I Could Conceal Blemishes. Not Bruises. 1 in 6 women experience domestic violence #YouCanReachOut www.mecca.com/reachout