Iram Ali
Marketing Communication, 2021
Hello, I’m Iram! I’m a fourth-year student studying a Bachelor of Marketing Management/Bachelor of Communication in Advertising at the University of Canberra. Studying a double degree has provided me with a keen eye for design and creativity, as well as refined my analytical skills, management capabilities and professionalism. I am excited to apply the knowledge and skills I have learnt from my studies and experiences to grow as a marketer.
Selected Portfolio
Cadbury Dairy Milk (UK) Brand Analysis
For this project, a brand analysis of Cadbury Dairy Milk in the United Kingdom was conducted. This included analysing aspects such as brand personality, brand architecture, brand perception, situation analysis and positioning. Research was also conducted on the target market and a consumer trend, and recommendations for how the company could capitalise on this trend were formed.
The Food Pantry
The Food Pantry is a brand under UCX which provides free, non-perishable items to University of Canberra (UC) students. For this project, I worked alongside Youri Choi and Chyntia Wu to create a consistent and engaging brand for The Food Pantry, along with marketing material, to encourage UC students to use the service.
'The Man Your Man Could Be' Advertisement Design Canvas
For this project, an analysis was conducted on human decision making, environmental influences and other aspects of consumer psychology to explain the success of the Old Spice ‘The Man Your Man Could Be’ campaign. Consumer behaviour theory was applied to marketing strategies utilised by the brand. The role of psychology and sociology to form a relationship with consumers that goes beyond a transactional relationship was explored through this case study.