Jaimee Wilson

Marketing Communication, 2021

Hi There! I’m Jaimee, third year Media and Communications (Marketing Communications) student, majoring in Marketing and Events.

During 2020, I was able to combine my passions and learnings of events and marketing to bring my passion project, The CBR Woman to life. The CBR Woman brought together women in Canberra and provided them with motivation, inspiration, support and opportunities. In 2021 I sold the business to focus on my social media consultancy, Social Lane Studio. I have taken my passions, experience and network from my time at The CBR Woman, to my new business where I know help businesses grow through social media marketing.

As well as experience within my own businesses, I have had the opportunity to complete freelance work for HOORAY!, plus gain experience in retail, customer service and administration.

Please enjoy checking out some of my favourite pieces of work from my time at the University of Canberra.

Jaimee Wilson

Selected Portfolio

Cancer Council ACT Wig Service Campaign

Cancer Council ACT Wig Service Campaign

THE BRIEF: Create a Marketing Communication campaign for the Cancer Council ACT Wig service. Group assignment. My contribution was primarily logo + mockup design and social media strategy.

Professional Practice 2: Internship at CRT Building Products & Steeline Canberra

Professional Practice 2: Internship at CRT Building Products & Steeline Canberra

Social Media Account Launch & Management

Nutriplex Fertiliser Campaign

Nutriplex Fertiliser Campaign

Rebranded to SoilMate.

McDonalds Domestic Violence Social Activism Campaign

McDonalds Domestic Violence Social Activism Campaign

Campaign Goals: Change behaviours, influence positive social action, promote awareness and encourage conversation (Group assignment. Primary contributions: Design & Concept Development)