Rhythm is a digital application interface to help musicians keep up with music practice and was designed using Adobe XD. This project utilised various research methods to uncover insights into the target audience, some methods included observation and immersion, interviews and the 5 Why’s technique to discover that the pain point of keeping up music practice. This application interface was tested with target users in multiple testing sessions, to uncover flaws and areas for improvement. This application was designed with gamification and Nir Eyal’s Hook model in mind to provide a rewarding experience when practicing instruments.
Solar is a poster designed for a mock client, the Climate Council which seeks to improve awareness and communicate the impact of climate change. This project consisted of design research into the demographics and psychographics of a particular subgroup in the climate change spectrum. During my research various strategies to target this group were explored and developed the design of this poster. For this project my main messaging was to communicate the co-benefits of solar energy.
Sushi Collection is an imitation brand whose main product is premium bamboo socks. This packaging and branding project consisted of designing irregular packaging for a commercial product. The product that I choose to sell were premium bamboo socks, that are rolled up to look like small Japanese sushi. Ideal for the perfect gift product. I designed an innovative hexagonal/cylindrical shaped package that showcased the rolled-up socks via the side of the container. The packaging graphics were designed according to the ‘flavour’ of the product being sold. The product would be used using sustainable bamboo for packaging material.