Jessica Newman
Visual Communication Design, 2021
I am a graphic designer with a strong background in sales. I work in the Canberra region and am passionate about helping local businesses communicate their brands. My work philosophy is simple: design should be original, genuine, personal and persuasive. Communicating the right message starts with getting to know the client, learning what makes their business unique and finding what they love about their work. Design is most persuasive when it comes from the heart and tells a true story about the value of a product or service. The art is in bringing those stories to life in a way that is surprising, eye-catching and new.
Whether it is for print, web or social, I am skilled in typesetting, layout, icon creation, logo design, photomanipulation and infographics. As I freelancer I have worked independently and can help manage the design process from initial concept development to print or publication. I have provided assistance to other freelancers and design studios and am excited to work as part of a team on larger projects. What I bring to the table is a combined skillset of both design creativity and professional salesmanship. So, if you’re interested in working together, please don’t hesitate to get in touch.
I'm looking for a job.
Selected Portfolio
The Warehouse
This flyer was designed in partnership with Oath & Stone Designs. The client approach us asking for help creating marketing material. Specifically, the client was concerned that local residents were unsure of where their business was located and could be confused by their separate opening hours for their coffee shop and bar services. Our pitch to the client was to design a letter-box flyer with a simple map to reach new customers. Using their existing branding and colours we created an A6 flyer design that prioritised location info and separate opening hours for their bar and coffee shop services.
The Reading Snail
This logo was developed in partnership with Oath & Stone Designs. The client was a new Canberra based business providing children’s literature through an online subscription model. The client asked us to develop a logo and branding around their core values and primary market. We conducted focus groups with local parents with young kids who were interested in reading more with their children. From these we developed a range of logo concepts that built off discussions with the client about their brand personality and business goals. The approach I presented to the client for this design is playful and abstract. The aim was to create a logo that is smart and neat enough to appeal to parents while still being cute and simple enough to appeal to kids. In the end, I went with a simple spiral and book design that could double as a graphic element to be used as a pattern or background on other marketing material.
New Friend
This project was completed as part of a coursework unit on intercultural design. The brief was to display research and create collateral for a hypothetical service helping a refugee group in Australia. I conducted background research on Iranian refugees in Australia and developed a set of designs that were culturally appropriate. The logo pays homage to Iran’s millennia old tradition of geometric art styles. For the infographic I used simple icons and bold colours to draw attention to facts about the plight of Iranian refugees in Australia. Importantly I wanted to emphasise that Iran contains many ethic and language groups, so any assistance the service offers cannot be one-size-fits-all. The colours used throughout are neutral and traditional to Persian art and culture, while avoiding specific colours that might evoke religion (Islamic green) or the Iranian government.