Katrina Larobina
Marketing Communication, 2023
Hello! My name is Katrina and I am currently studying a Bachelor of Communication and Media (Marketing Communication) with a Breadth Major in Corporate and Public Communication.
Over the 3 years, I have gained practical industry experience through two internships, working as a Social Media Officer for the 2021 Census and in my current role as a Marketing and Creative Assistant at Parbery Consulting.
Throughout my degree, I have developed an interest in strategic communications, social media management, stakeholder engagement, brand management and creative problem-solving. As I continue my career journey, I look forward to embracing opportunities to apply and further develop my skills and knowledge.
To view more of my work, please see my website link.
Selected Portfolio
Clever Canberra Travel - Social Media Campaign
In collaboration with 3 other students, this project involved creating a social media campaign to promote Canberra as a place to live, work and/or visit. My team created Clever Canberra Travel, a campaign that showcases the diversity of activities and destinations to visit in Canberra on a budget.
Canberra Milk – Integrated Marketing Campaign
Canberra Milk were seeking to reinforce the importance of buying local milk. My creative team worked to demonstrate that Canberra Milk is milk that means so much more when you know you are supporting Canberra’s local initiatives. We aimed to communicate that by purchasing Canberra Milk consumers are fueling a connection between themselves and the Canberra community.
Coonamble Shire Council - Campaign
The Coonamble Shire Council needed to save their dying town and reposition it as an attractive place to live. My creative team capitalised on the slow living trend to produce a campaign that showcases Coonamble as the affordable alternative and perfect destination to live a slow and minimalistic life. By comparing the busy, on-the-go city life with the slower and tranquil life that Coonamble offers, this campaign is relayed across mobile, social media and ambient advertising.
Scouts ACT - Campaign
During Semester 2 2023, I worked in a team representing UC in the Public Relations of Australia (PRIA) Pitch This! national competition. Together we developed a campaign for Scouts ACT aimed at attracting new volunteers and adult leaders. Our campaign ‘Scouts ACT… more than meets the eye’ works to change the outdated perceptions audiences have of the organisation by showcasing the diversity of activities, roles and benefits that Scouts presents.