Kaye Mata
Marketing Communication, 2021
Hi there!
My name is Kaye Mata, and I am on my last semester of Bachelor of Communications and Media (Marketing Communications).
As a student, I expanded my knowledge in various aspects of marketing, such as design, strategic thinking, creative work, and analytical evaluations.
I currently work as a Marketing Administrator in Goodwin Aged Care Services and have the opportunity to incorporate my learning in the professional industry. I have honed my skills through my role, enabling me to be adaptable in all kinds of environments.
I look forward to exploring the world of marketing further and creating an unforgettable impact.
Feel free to delve into my work and scroll down below!
Selected Portfolio
Best Natural Ingredients For Dry Skin Infographic
For this project, I was given creative freedom in creating an infographic. I chose to create a fun infographic utilising Adobe Illustrator. As I struggled with dry skin as a teenager I wanted to create a vibrant and non-threatening infographic to inform young female adolescents regarding natural ingredients for dry skin.
Infinitum Property Development - Logo
I was tasked with creating a logo for a property development company called Infinitum for a Visual Communication unit. Infinitum develops modern and timeless high-density residential buildings in metropolitan areas such as Sydney, Melbourne, Brisbane and Adelaide. The infinity sign appears as a cloud to emphasize the height of the buildings in the logo. This indicates the ‘high-rise building’ aspect that Infinitum would like to focus on.
Social Media Campaign - Let's Date Canberra
For a Digital Engagement unit in UC, I was grouped with four other team members to develop a social media campaign with Instagram as the central platform. This campaign aimed to promote Canberra and shift the focus on ‘fun’ rather than the boring reputation it has. My team chose the concept of ‘dating activities in Canberra’ and targeted 18-25-year-old couples. https://www.instagram.com/letsdatecanberra/