Keeley Gilfillan
Corporate & Public Communication, 2021
Hi! My name is Keeley and I am currently an undergraduate student in my final year at the University of Canberra, studying a double degree in a Bachelor of Arts in International Studies/Bachelor of Communication in Media and Public Affairs. As well as majoring in International Studies, I am also majoring in Communication Studies as well as a Major in Media and Public Affairs.
Writing and learning about international studies and communication in media environments has been something that I have thoroughly enjoyed.
I have always been interested in learning about key topics such as social and digital communication, writing social media content and the dynamic relationships between society, media and the government. Learning about social media and communication strategies, content development and management processes are also some topics that I have taken a major interest in.
Once completing my double degrees this year, I aim to find work that relates to either international studies or communications, social media and public relations. Finding suitable employment will expand my professional knowledge, experience and training whilst gaining confidence in a hands-on environment.
Selected Portfolio
When In Canberra campaign
I gained a passion for social and digital media through my experience as a team leader and strong written communicator through managing the social media account @whenincanberra, developed at the University of Canberra. The @whenincanberra Instagram account was produced and implemented as a ‘tour guide’ campaign with the University of Canberra that aimed to highlight and promote Canberra as a fun and liveable city. Throughout this group project, I was able to gain an understanding of social media metrics and analytics and social media content strategies.
Internship Workplace Research Report
In early 2020, I undertook an internship through the University of Canberra at the Strategic Public Relations Group Sdn Bhd (SPRG) in Malaysia. In the image provided, my report examined and evaluated how public relations and public affairs occupations are practised in the country of Malaysia. During my internship, I assisted in developing proposals for clients, and assisted the consumer team in the preparation for the sportswear brand PUMA’s #StepToTheZone Media Launch campaign.