Lotta Raap

Marketing Communication, 2022

My name is Lotta and I am working towards completing a double degree of visual communications and marketing. The double degree has given me the opportunity to gain skills across both disciplines as well as explore the importance and connection they have to one another.

I am currently working in the APS as a UX designer which has given me the opportunity to apply my skills, work in a professional setting and engage with clients and stakeholders across the organisation.

Throughout my degree I have been involved in many client related projects which has allowed me to gain hands on  experience within the marketing area and working with clients.

I am passionate about helping the community, conducting user research and ensuring my design meets the needs of users.

Lotta Raap

Selected Portfolio

Guardian Plan

Guardian Plan

Advertising for a pre plan funeral plan can be a hard task. People often don't want to talk about funerals and emotional times. How can we encourage people to start thinking about paying for their funeral or their loved ones funeral up front? Role in team: Lead Designer

Canberra Street Dance Festival

Canberra Street Dance Festival

Canberra Street Dance Festival (CSDF) is an annual event taking place in the heart of Canberra. The festival lacks awareness, many people have not attended the event, nor have they heard about it. CSDF was in need of a campaign strategy to bring awareness to the brand and ensure the festival is well known. Working in a small group, we created a thorough campaign strategy report for the CSDF. Throughout the entirety of this project, I was able to learn how to complete a report from start to finish as well as understand working with clients and a small group. Role: Designer

Media Recommendation

Media Recommendation

Supabarn was introducing a new service to their brand and needed media recommendations. Using Roy Morgan, a media schedule was made along with a document with reasoning for the recommendations.  ​ Roy Morgan is a powerful a tool and important to use when creating campaigns. This task enabled me to explore Roy Morgan and learn about various implementation methods.