Madison Searle

Corporate & Public Communication, 2021

As a student with a passion for engaging with diverse audiences, my studies at the University of Canberra have enriched my abilities to produce strategies that target consumers and produce deliverables. Having already worked in a range of communication and media fields across corporate and commercial spaces, I have diverse experience in working with different internal and external stakeholders.

 

Madison Searle

Selected Portfolio

Service System Blueprint

Service System Blueprint

"Service System Blueprint" was created to explain the fundamental concepts of service systems. I designed in a service system format how the store Lorna Jane functions using its frontage, backstage, internal, and external stakeholder processes.

Service System Wellbeing

Service System Wellbeing

The brief extracts the key components of what makes a service system appeal to a consumer by analysing how wellbeing is effected. The service systems of Lorna Jane and Vodafone are compared to reflect areas where added-value can be optimised and where transformation is necessary.