Madison Searle
Corporate & Public Communication, 2021
As a student with a passion for engaging with diverse audiences, my studies at the University of Canberra have enriched my abilities to produce strategies that target consumers and produce deliverables. Having already worked in a range of communication and media fields across corporate and commercial spaces, I have diverse experience in working with different internal and external stakeholders.
Selected Portfolio
Service System Blueprint
"Service System Blueprint" was created to explain the fundamental concepts of service systems. I designed in a service system format how the store Lorna Jane functions using its frontage, backstage, internal, and external stakeholder processes.
Service System Wellbeing
The brief extracts the key components of what makes a service system appeal to a consumer by analysing how wellbeing is effected. The service systems of Lorna Jane and Vodafone are compared to reflect areas where added-value can be optimised and where transformation is necessary.