Olivia Domazet
Marketing Communication, 2022
I am completing a double degree in Marketing Communication and Visual Communication Design with nearly 2 years experience in the industry. I am currently a Junior Graphic Designer & Communications Specialist at OCRT Consulting where I primarily work with clients in Defence, Aviation, and Navy. I have previous experience within the property development and hospitality industry as a Marketing Assistant for DOMA.
My marketing degree provides me with a solid foundation for solving complex problems that require innovative solutions, however, I also have a strong passion for typography, branding, and design. I am always open to new opportunities and developing my skill set further.
Selected Portfolio
Aeroplane Jelly Advertisement
Aeroplane Jelly were seeking a way to bring attention back to their iconic Australian treat. Our creative team (Abby Fulton, Braeden Adams, Alice Dyer, and myself) decided to highlight the nostalgia of the brand to capture the attention of parents looking for treats to make for birthday parties.
Proposed Marketing Strategy - The Burns Club
A proposed marketing strategy for The Burns Club developed over 3 month period alongside Samantha Cooper, Rose Catania and Sabrina O'Sullivan-Fox. Our team formulated a strategy through detailed research in to the Club's background to complete a situation analysis before executing a media strategy with an accurate budget and media schedule.
Welcome to Australia
Extensive research in to the displacement of Rohingya refugees highlighted the difficulties faced by the children when arriving in Australia. My research highlighted the children's trauma and how art therapy can help Australian authorities with the resettlement of families and help children represent their emotions through art.
Nespresso Brand Analysis
Understanding a brand's purpose can highlight how future campaigns should be executed for greater results. My brand analysis of the Nespresso Capsule helped me to discover the background of the company, upcoming trends and how the company could utilise these trends for added value in the future.