Rebecca Drew
Visual Communication Design, 2021
I am Rebecca Drew, the creative hand behind RED Design. I am a Canberra-based graphic designer, soon to complete a degree in Visual Communication and I have prior design experience locally and internationally in a range of design industries. I am currently employed in media and marketing for a local community arts organisation, exercising my design skills to support their many activities. I enjoy all aspects of arts and design and love experimenting with new skills and processes.
Selected Portfolio
Appetite for study cookbook
I was part of a group project to put together a cookbook for the UCX food pantry. I developed the illustrations used on the front cover and within the book. We worked to develop a style that would fit with the bright and fun branding that already existed.
Lemonade Legs - Tights with zing!
Developing a stackable packaging solution that was not a square or a rectangle was an interesting challenge. My solution was a twisted hexagonal box that was stackable in two different ways. The brand, Lemonade legs was developed to be young and fresh which was emphasised by the bright, graphic style.
BLX brand identity
The brief for this assignment was to develop a brand identity for a Canberra based construction company. I developed BLX, a builder focused on modular builds. The branding was developed to keep it as simple as possible, aligning with the promise of simplicity from the tagline "building made simple".