Riah Swain

Corporate & Public Communication, 2021

I am a passionate and driven student currently in my final year of a Bachelor of Visual Communication Design and Bachelor of Corporate and Public Communication. I am a proud Wiradjuri woman with experience in corporate communications and design across the energy, financial, construction and government sectors. My career aspiration is to provide a voice to important issues through strategic communication, reputation management and producing well designed and trusted narratives.

Riah Swain

Selected Portfolio

Cancer Council ACT Wig Service Campaign

Cancer Council ACT Wig Service Campaign

The brief was to develop an integrated marketing campaign strategy for Cancer Council ACT’s Wig Service with a budget of $20,000. I worked with three other team members to develop a campaign, informed by primary and market research to achieve the client's objectives. Our strategy was to rebrand the service as the Daffodil Wig Service to create a fresh and positive brand image that has women at the core of its focus, to increase feelings of connection, confidence and increase positive word-of-mouth within the cancer community in Canberra and surrounding regions with the key message ‘be bold, be fearless, be you’. Our campaign won Best Campaign from the client. To view more please visit my website portfolio here: https://www.riahswain.com/communications/cancercouncil

DonateLife PR Campaign Plan

DonateLife PR Campaign Plan

I was tasked with developing a campaign strategy to increase community awareness of DonateLife and increase organ donation within a particular group. I developed a campaign to increase awareness of DonateLife among young Aboriginal and Torres Strait Islander’s to promote organ and tissue donation. I developed objectives, key messages, a budget, schedule and communication strategy to achieve this goal. To view more please visit my website portfolio here: https://www.riahswain.com/communications/donatelife

Social Media Marketing Campaign

Social Media Marketing Campaign

I worked alongside a team of four other students to develop a social media campaign to run on Instagram to market Canberra as a place to visit. We developed a campaign, informed by research that aimed to attract visitors to the region by posting on Instagram about things to do in particular suburbs, including where to stay, places to eat, and activities to do. The Instagram account is still active and now has over 1k followers. To view more please visit my website portfolio here: https://www.riahswain.com/communications/weekendincbr