Rose Catania

Marketing Communication, 2022

Welcome! My name is Rose and I am in my final year of completing a Bachelor’s degree in Marketing Communication (Breadth Major in Corporate and Public Communication).

My passion is to contribute to shaping and impacting the everyday lives of Australians through effective communication strategy and execution. Through internships, university and time spent living overseas, I have developed effective communication skills, a strong work ethic, resilience, and adaptability.

I look forward to embracing an opportunity to apply my skills and knowledge to finding unique ways to promote key messaging.

Rose Catania

Selected Portfolio

Proposed Marketing Strategy - The Burns Club

Proposed Marketing Strategy - The Burns Club

As part of my Professional Evidence unit, a proposed marketing strategy was developed in collaboration with Samantha Cooper, Olivia Domazet and Sabrina O’Sullivan-Fox. After comprehensive research into the Club's background, our team developed a media strategy alongside an accurate budget and media schedule that reflected our situation analysis.

Coonamble Shire Council Campaign

Coonamble Shire Council Campaign

The campaign proposed to highlight the benefits of regional town living for young Australian’s. This was developed alongside Erin McAlister, Carl Bauer and Liam Spence. With regional towns across Australia struggling to remain viable and lively communities, our team formulated the big idea ’The New Australian Dream’. This constructed the basis of the creative executions. As part of our strategy, an ambient advertisement was placed in busy metropolitan areas to emphasise the positive feeling associated with a life in Coonamble.

Integrated Marketing Communication Campaign

Integrated Marketing Communication Campaign

Guardian Plan were seeking to increase awareness of purchasing Pre-Paid funeral plans. Our creative team (Georgia Arndell, Seetha Subbiah, Eddison Roberts and myself) aimed to reshape how consumers think about funeral costs with the underlying message of ‘No Surprises’. Our magazine advertisement incorporated creative storytelling and humour to evoke a light-hearted but memorable reaction from audiences.