Sabrina Teo

Corporate & Public Communication, 2021

I’m Sabrina, a third year Corporate and Public Communication student. I’m passionate about all things marketing, public relations, and communications! I have the amazing opportunities at University of Canberra(UC) to explore all things communications and eventually developed a passion in them. My time at the UC has improved my teamwork ability, communication skills, marketing and project management skills.

Beyond my university work, I have interned at Tokio Marine Life Insurance in Malaysia in the Complaint Handling Unit. It helped me understand corporate culture better and it improved my interpersonal communication skills. I also have a photography Instagram account, @sabrinaa.and.camera where I explore my interest in photography.

I am currently in my final semester and I have been invited into the honours program.

Sabrina Teo

Selected Portfolio

 Thank a First  Responder Day (TAFRD) Campaign Report

Thank a First Responder Day (TAFRD) Campaign Report

This campaign report was for the final Professional Evidence unit. The TAFRD campaign will have the key message of “More Hands Make Light Work”. A “Gesture of Gratitude" would be the catchphrase. Gratitude for first responders and their families will be displayed across Australia. The campaign aim is for TAFRD to expand and become a national day embedded within the Australian community. The objective of the campaign is to increase awareness and engagement on TAFRD’s social media and to get more people to participate in TAFRD. I was responsible for the background analysis, the majority of the market research and primary research, as well as the primary and secondary target audience development and rationale. We worked amazingly as a team and we are incredibly proud of what we have produced. For more information on this assignment, please visit on my e-portfolio site.

  Project Management Report

Project Management Report

One of the skills needed for professional communicators is to manage projects, either informally or formally. For this assignment, I was in charge of writing the proposed faculty study tour program, and doing the stakeholder analysis matrix and stakeholder communication plan. After completing this unit, I was able to do scheduling better with gantt chart. I now also am able to do a more detailed budget, risk management plan, stakeholder analysis matrix and stakeholder communication plan. I received a Distinction for this assignment. For more information on this assignment, please visit on my e-portfolio site.

Drunk Driving Campaign

Drunk Driving Campaign

The purpose of this proposed campaign is to reduce the number of drink driving injuries and fatalities by encouraging Australians to not drink drive. The campaign intends to alter the thought process of Australian’s when they are considering driving home whilst over the BAC legal limits. The campaign will raise questions such as ‘are you really okay to drive?’. I have a better understanding of social marketing campaigns after doing this assignment. We worked fairly well as a team and everyone contributed equally. I received a Distinction for this assignment. For more information on this assignment, please visit on my e-portfolio site.

Thematic Review for Industry and Identity: Challenges and Triumphs

Thematic Review for Industry and Identity: Challenges and Triumphs

This assignment is for the unit, Industry and Identity: Challenges and Triumphs. In the Thematic Review, we have to pick two lectures to based the report on and to summarise what we understand and learnt throughout this unit. This unit is incredibly useful unit if I wish to pursue an honours or a postgraduate in the future. ​ I received a Distinction for this assignment, 29.5 out of 35. For more information on this assignment, please visit on my e-portfolio site.