Samantha Cooper
Marketing Communication, 2023
Hi! my name is Samantha.
I am a third-year university student studying Communication and Media (Marketing Communication) with a Breadth Major in Events and Tourism. I am passionate about media and the power of communication and am eager to gain employment in the multifaceted marketing communications industry. I’m a motivated, creative and goal-oriented individual with proven knowledge in media engagement, advertising, brand development and cross-platform digital communication; this has been demonstrated throughout my university career. My passions lie in photography and art.
Please feel free to contact me through any of my communication channels.
Selected Portfolio
Proposed Marketing Strategy - The Burns Club
Through my Professional Evidence unit, my team and I (Rose Catania, Olivia Domazet and Sabrina O'Sullivan-Fox) created a comprehensive marketing strategy for the Canberra Burns Club. The club has played a significant role in the Canberra community over the last 100 years with its rich Scottish heritage and strong community values. The report outlines a campaign to celebrate the centenary event for the club in 2024. Through this task I was the writing lead.
Digital Imaging Campaign
Through my Visual Representation Techniques unit, I was able to create a mock campaign for the ‘Google Pixel’ phones. This campaign centred around themes of belonging and the importance of connection. With Covid-19 and the lockdowns, I felt that the message of ‘Keeping you connected to what matters most’ was an appropriate notion that everyone could relate to. This is one mock up that was featured in the task.
Tourism Branding Paper
Through my Tourism Communication unit, I wrote a paper around the importance of tourism branding. Through this paper, I was able to further investigate the key themes around this topic and provide insight into the value of brand authenticity and transparency. The following link is to my references for the paper - https://docs.google.com/document/d/1GDHgXv1NELbVMF99AXlqgvdSJwXCcptzdeA1AHpPyIU/edit?usp=sharing