Sophie Hartill-Law
Visual Communication Design, 2023
Hi there, I’m Sophie, a soon to be University of Canberra graduate walking away with a Bachelor of Design with a major in Visual Communication. I am passionate about shaping brand identities that speak volumes. Helping small businesses find their unique voice and position in the market before creating a visual identity that matches.
Selected Portfolio
Kind Developments (Brand Identity)
Kind Developments: Crafting Sustainable Homes in the ACT and Surrounding Suburbs. Kind Developments is a made-up property development company, dedicated to serving the ACT and its neighbouring suburbs. Our passion lies in the creation of environmentally responsible residences, from conception to completion. We take pride in utilising recycled and sustainable materials throughout the construction process, and we meticulously ensure that every trade involved employs sustainable practices. Our end goal is to deliver homes that are not only enduring but also exceptionally energy efficient.I crafted the brand identity, ensuring that these core values are seamlessly integrated into every facet of Kind Developments. Additionally, I created a comprehensive style guide that serves as a steadfast reference for maintaining our commitment to sustainability and excellence.
Play On Exhibition (Experiential Graphic Design)
Together with other UC students and lectures we created the Play On Exhibition. Shining light on the incredible accomplishments and history of women's football in the ACT. This exhibition was put together during winter semester, however branding concepts and layout ideation was developed during semester one. The Play On branding was an adaption from a peer and I’s initial concept. Being involved in the exhibition from ideation through to implantation was an incredible opportunity, that I will forever cherish.
Seed (Packaging Design)
Seed Toothbrushes that grow more then just smiles. Seed packaging design is a sustainable solution to preexisting Oral-B replacement toothbrush heads. Innovative material choice of post-consumer recycled seed paper is at the heart of its eco-friendly commitment. This material not only reduces waste but also aligns with the brand’s core values of environmental sustainability. It showcases Seed as a responsible, forward-thinking brand dedicated to making a positive impact on the planet. Seed’s sustainable brand identity extends to the design of both shipping and primary packaging. The compact design ensures that no surplus cardboard is used, minimising excess waste. This streamlined approach reflects Seed’s commitment to minimising its environmental footprint, showcasing the brand as an advocate for eco-conscious practices.