Tiana Cotterill
Marketing Communication, 2022
Hi, my name is Tiana and I’m about to complete a Bachelor in Communications and Media (Marketing Communication) here at UC.
I’m an affable and extroverted person who is inspired by people and things around me. My curiosity of the world continuously provides me with opportunities to fuel my passion of creating. I channel my inspirations and ideas into creative pieces such as drawings, designs, videos, photographs, paintings and graphics.
I have over a year’s experience within industry and am currently the Digital Marketing Coordinator at JSLmedia. My duties within the role consist of social media content creation, client communication and email database management.
During my time within the industry I aim to produce inspiring, cutting-edge and sentimental campaigns whilst gaining as much experience as possible.
Selected Portfolio
The Burns Club 2024 Centenary Campaign
During my final unit, ‘Professional Evidence’, we were required to create a hypothetical campaign for our client, the Canberra Burns Club. Our group, 141 Media, consisted of 4 members, all in which contained different roles. As the creative lead I developed the creative concept of ‘100 years, 100 reasons to enjoy it all’ whilst also contributing to other components including social media mockups, SWOT analysis, pitches, campaign designs and primary research. If you would like to view the full campaign document, please visit my e-portfolio website.
Social Lane Studio Internship (Copywriting)
Whilst interning with Social Lane Studio, I wrote a few of the monthly newsletters for their client, Zinc Properties Noosa with the Picture Point Apartment being one of the newsletter's focuses. To read the full article, head to my e-portfolio website. As well as writing monthly newsletters, my other duties consisted of: content creation, curation, company research, hashtag research and content scheduling.
Guardian Plan Campaign
In this group task we were required to produce an integrated marketing campaign for a funeral financial planning service, Guardian Plan. Our group of 5 worked cohesively to produce the campaign, in which I contributed towards the creative concept, ambient ad and radio script. To view the full campaign, head to my e-portfolio website.
Aeroplane Jelly Print Ad
In this group task we were required to relaunch Aeroplane Jelly to Australian young families and make it an attractive and fun choice for Aussie kids as a standalone treat. Throughout the process, I contributed the design, copywriting and elements of the concept. The ad placement is made for a women's magazine although I believe the concept would be best executed in video format. To see my integration of the print ad into a social media ad, head to my e-portfolio website.