Tu Le

Visual Communication Design, 2023

Hi!

I am a Visual Communication Designer & Illustrator. My works are inspired by intricate modern arts harmonising with bold Traditional Japanese Art.

As a visual communication designer, I possess a deep passion for translating complex ideas into compelling visual experiences. With a keen eye for aesthetics and a thorough understanding of design principles, I am dedicated to creating captivating and impactful visual solutions. My diverse skill set encompasses graphic design, branding, typography, and layout design, allowing me to effectively communicate messages across various mediums. With a strong focus on user-centric design, I strive to create visually engaging experiences that seamlessly blend functionality and aesthetics. Through my portfolio, you will discover a collection of projects showcasing my ability to transform concepts into visually stunning designs that resonate with audiences and leave a lasting impression.

My goal is to collaborate with inclusive and agile design firms in order to expand my creative horizons and contribute to impactful projects. I am driven by the desire to work alongside talented professionals who share a passion for innovative design solutions.

My primary mission as a designer is to transform client’s imaginative concepts into real life.

In my free time, you can find me painting, cooking and dancing.

Selected Portfolio

TOM

Tom is a captivating branding concept for a Vietnamese restaurant that seamlessly blends the richness of tradition with a contemporary, upscale aesthetic. The logo, which aptly signifies “Shrimp” in Vietnamese, is a delicately crafted emblem featuring the iconic Vietnamese conical hat, symbolizing the essence of Vietnamese culture and heritage. This fusion of traditi1onal elements with a modern, high-end touch in Tom’s branding captures the spirit of a dining experience that offers both the cherished flavors of Vietnam and a sophisticated, unforgettable atmosphere. The art adorning Tom continues to encapsulate the same ambiance and sentiment present in the restaurant. Each piece of artwork within Tom mirrors the restaurant’s fusion of traditional Vietnamese culture and modern sophistication, creating a harmonious visual narrative that complements the dining experience.

YUGEN

Yugen is a groundbreaking branding concept for a high-end streetwear clothing brand. This concept encapsulates a bold fusion of luxury and urban aesthetics, redefining the boundaries of contemporary fashion. Yugen brings together the enigmatic essence of street style with a touch of opulence, creating a clothing line that exudes individuality and urban charisma. The brand’s name, Yugen, itself alludes to a profound and mysterious beauty, promising a clothing line that is not just stylish but also deeply evocative.

MADLO

Madlo is a uniquely designed hi-tech font that strikes a balance between creativity and functionality. Tailored for small technological devices like the Apple Watch, it embodies a sense of responsibility, masculinity, and a futuristic geometric aesthetic. The font's design elements prioritize readability on small screens while maintaining a stylish and masculine feel. It combines sharp, angular lines to create a modern, high-tech look, making it an ideal choice for a range of tech-related applications. Madlo is a versatile and futuristic typeface that adds a touch of sophistication to the digital world.

PAWZZZ

Pawzzz is a charming packaging design created exclusively for cat food, inspired by the adorable and playful nature of our feline friends. With a delightful and mischievous design concept, Pawzzz captures the essence of a cat’s personality in every detail. This personal packaging project showcases Simba, my beloved cat, as the model, infusing the packaging with a unique and endearing touch. From the whimsical illustrations to the vibrant colors, Pawzzz not only delivers a visually appealing presentation but also evokes a sense of fun and playfulness that perfectly complements the cat food inside. It is a packaging design that celebrates the joy and spirit of our feline companions, making mealtime an enjoyable experience for both cats and their owners.